Q & A With the Judges: Julie Shapiro

Submitted by adrianne on June 14, 2007 - 10:36am. ::

Julie Shapiro is the creator of the most creative public radio gatherings, The Third Coast International Audio Festival in Chicago. This year's festival in October will be the seventh since its conception in 2000. Check out PRX's interview with Julie here.

What made you want to be a Talent Quest judge?

Julie Shapiro: I was pretty excited when Izzi called to ask me to be a judge. Mostly I was just SO curious about what people would come up with. About how people would choose to portray themselves, about what people would think OTHERS/the judges would want to hear from them. About what people thought a good host SHOULD sound like. About who would give it a go. About how many Ira-sound-alikes we'd encounter. And Terry-sound-alikes. Etc. But more importantly, I was curious and dying to hear brand NEW voices and styles. [Which we did.]

And I wanted to observe the process from beginning to end, and get a sense for how such a publicly supported project might take shape, change shape and defy shape. [Which it did, and continues to.]

What were you looking for in the Talent Quest entries? What made a semi-finalist, to you?

JS: What really resonated with me were entries that exhibited an appreciation for and understanding of radio as a medium. Entries that not only exhibited personality, but demonstrated an interest in SOUND caught my ears most quickly. And I don't necessarily mean fancy production, but more a sense of how to tap into the potential that radio inherently holds, as a medium/vessel for expression and communicating.

I was also keeping an ear out for writing that avoided cliches, and that was less self-promotional, but still managed to convey a strong sense of the entrant.

The entries that tried to hard to CONVINCE me of something, kinda bored me to tears. The more confident entries, that felt sure of themselves, really soared for me, and these were ultimately the ones that became semi-finalists.

And - I enjoyed (some) of the more baffling entries a lot.

What was the most difficult thing about judging the entries and choosing your final recommendations?

JS: The most difficult thing was letting go of a couple that I really favored, but could understand why, in the end, they didn't hold up against the other semi-finalists. It was hard to compare performance vs. potential in some cases. And I also felt turned OFF by a few of the "safer" semi-finalists - ones that were very solid, well made and entertaining, but a bit predictable, and a bit how public radio already sounds to me. Then again some of those people most definitely have the chops to move on and totally succeed, especially with the encouragement and support of the quest. So it also felt very 'right' to give them that chance to move on to the second round.

But overall I felt conflicted about the risk factor - not wanting to take chances just for the sake of taking chances with our choices, but also believing strongly that the quest SHOULD take some chances, and stand behind choices made based on potential. So of course the real challenge was - which risks to take? [I think we took some good ones.]

How has your experience in public radio shaped what you want to hear?

JS: My experience in public radio centers largely around documentary work and storytelling. But I think the whole system could use a bit more sparkle...energy, creativity, the stretching of boundaries and traditional forms, trusting producers to explore new aural territories and ways of approaching production, story selection and radio ESSENCE.

So basically I was listening for entrants who exhibited something distinct, and exciting, and curious to my ears. And these entrants were fairly obvious, fairly quickly. I found myself really THRILLED by a few of the entries, and these alone gave me hope for what public radio could/might/should sound like in the coming years.

You can read more about Julie on the Judges page.

Submitted by julie atomic on July 6, 2007 - 9:26pm.

i'm a little bit behind the times here, so sorry to be responding quite after the fact, but - (and i know it's irrelevant now, but thinking ahead to a "next" adventure that may be similar)...

i wouldn't worry too much about one any ONE judge was listening for...the PRX team chose a diverse enough panel of judges that no matter which entry we were listening to - there was someone in the room who could/would speak to its strengths with enough conviction that everyone present gave the entry a certain consideration beyond their own initial reaction.

that said, it was important to have judges coming from different perspectives and backgrounds, so a wider selection of entries (stylistically) would even be considered at all. our individual opinions both cooperated AND rumbled, maintaining a robust but very fair judging process, at the end of the day.

and i just want to reiterate - exploring radio's potential to the fullest does not necessarily mean creating a highly produced or heavily scored segment full of sound effects and other audio bells and whistles. it just means tapping into how the SOUND of radio makes it _radio_ and distinguishes this medium from print or video or tv. this can absolutely be accomplished through voice and writing. [and it was in round one.]

Submitted by painkillerthepigeon on July 6, 2007 - 11:02pm.

I'm still sad about it. So there! Heehee. Such high hopes...
And I don't care what anyone says, Flight Of The Conchords is SOOOO a second-rate Mighty Boosh.

"It's all in the mind, you know.” - Spike Milligan

Submitted by aikimuse on June 14, 2007 - 11:39pm.

Thanks Adrianne, for taking the time to share your thoughts. And also, thank you and everyone involved for taking the time to support and cultivate a new space for creative talent.

I have to say that I felt very empowered by this contest. In a very short period of time, I taught myself how to do something I've never done before and know now that I can do it again, and certainly feel inclined to think about how to do that. I found this contest thoughtfully done in a way that respected all entrants and encouraged anyone and everyone to try out. That was great!

It seems inevitable however, after the fact and after reading this, to feel a bit frustrated that more than one judge's expectations weren't laid on the table beforehand. Understandably, I think this is due to two reasons: first, that part of the judge's decision making criteria evolved as they listened to entries for the contest because this is its first year; and second, that it seems to be human nature to have assumptions about what we like and don't like, want and don't want, that we don't share until someone puts themselves out there. My feedback would be that posts like this--something along the lines of a blurb about what each judges is looking for, even if it reflected great diversity--would have been nice during the initial entry creation period. I found only one post as I struggled to make critical choices in composing a series of pieces--new, and reinterpreted based on other creative forms of self-expression, to use as material to record for my one and only shot to be make an impression. Because I read (as I recall) Izzi's post that basically said, hey, don't worry about making it professionally slick or full of sound effects, just be yourself, I didn't consider putting any other sounds in. I honestly thought that sound effects and outside the box were discouraged, in part b/c they disguise the voice and interfere with others ability to judge it on its own merits. I understood this to be a voice audition, that diction and tone were paramount, where I'd been encouraged to flex around the idea of putting myself out there as if I were already a radio host. I trusted that and created an entry which reflected that one published view. Given that I also read and understood that this was an audition for public radio, I structured my piece so that you could imagine hearing it based on what already exists out there, again understanding that you start with the basics and break out of the box once you've shown you can master the fundamentals as this was also expressed in that lone post. I understood that the next round was where we flexed our creative muscle. So its a bit disheartening to read your post today and know that without being gifted in some extrasensory way, there wasn't much chance to meet this criteria.

Perhaps my own approach was flawed with too many assumptions. But I wonder how many others feel the same?

I think of a sports tryout. You usually don't try out for Sports. You typically try out for Softball, Swimming, Tennis, Ice Dancing, Nascar, what have you. If I showed up for a Softball tryout and the judges evaluating the talent were looking for Ice Dancing talent, I'd look and feel pretty silly. That's pretty much how I feel after reading your post. I showed up for tryouts with the wrong gear in my kit; I brought a glove and no skates. The only difference is that while I could never see myself Ice Dancing, I feel confident that I could create with sounds and effects and definitely create outside the box.

This doesn't change my sense of overall empowerment through this process or belief in my talents. It does leave me feeling bitter-sweet. If there is a next year, doubtless, I'll be better prepared. In the mean time, I have no doubt that every single finalist deserves to be exactly where they are today, moving on to bigger and better things.

I offer my experience as feedback in the hopes that it might express something useful to consider if this contest should become an annual event. I would recommend more feedback in terms of expectations at the start. I would recommend an extra round where those with basic voice chops were then turned loose to inspire the judges with something interesting, one (or more) short pieces that showcased their chops and their imagination. The finalists could then be chosen from these second round entries. What I read here reinforces the feeling I had constantly during the entry round: how can I be so many different things in two minutes if I am not already a national public radio host? With a slightly greater learning curve, I think the contest could be even more inspiring beyond the opportunity it offers to those 10 finalists.

~Aikimuse

Thanks to everyone who took the time to listen, give feedback, and share their creative ideas in sound with us! Good luck, Finalists.
~www.publicradioquest.com/node/1855.

Submitted by dknuckey on June 15, 2007 - 9:57am.

"...I honestly thought that sound effects and outside the box were discouraged, in part b/c they disguise the voice and interfere with others ability to judge it on its own merits."

I read it the same way and deliberately did a voice-only submission despite having been interested enough in sound and the radio medium that I have taken grad level radio production classes just for the fun of it. I had a similar reaction to the judge's comments above as you did - had I known that it not only was allowed but also garnered extra points, I would have submitted a differently produced piece. I thought the first round was voice only to level the playing field between those with production skills and access to a professional editing software vs. radio beginners with hostiness and a old fashioned tape recorder they got at a yard sale for $5.

Deborah

Listen away at: http://www.publicradioquest.com/node/703

Submitted by Jim Barfuss on June 14, 2007 - 6:55pm.

Ultimately a mere usurper of the name. I am fascinated by the struggles the panel seems to have had with the "risk factors". (Perhaps they should have recruited an actuarial or two.) But, after all, it is the calculated risk which has the best chance of making new discoveries, opening new roads, and leading us to new places.
All of those chosen show some potential to surprise us in delightfully unexpected ways. Time will out those with the most.
Oh, and thanks for giving the producers permission to explore new things as well.
May this all make for more interesting radio.

"If you don't know the difference between brave and foolish...don't be brave." Seymour B. Moore

Submitted by Theresa Bakker on June 14, 2007 - 7:03pm.

Nothing is a gut reaction or a risk. It's committee-ed and panel-ed and groupthink-ed to death. Not that there's anything wrong with that! It's been a muy successful venture so far, fer sure. But I am convinced that the next best thing will happen outside the box that is the established public radio community. It's already happening a bit with PRX, maybe. Heck, it's what happened in the early days of NPR when reporters were out on the street with protesters and poor people. We need another revolution!

Submitted by misspeter on June 14, 2007 - 5:59pm.

...rocks

http://musicNerve.com - strange music for strange people